Identity
Art Direction
Copywriting
Roll-Out
Branding the World Aeropress Championship
2022
We love speciality coffee. The drink, the industry, the people, the world of design in and around it. We were so excited then to be asked to help the World Aeropress Championships brand their 2022 world final in Vancouver.
As their continuing creative partner we helped develop a concept that pocketed the host country's enthusiasm for high-stakes competition and the playful cult appeal for the AeroPress brewer through a conceptual ice-hockey theme.
'80s and '90s Olympics kitsch references and the spunk of retro sports culture helped us develop visual identity, brand language, content creation, art direction, copywriting and event materials - a fully immersive experience that contrasted the gritty spirit of body checks, slapshots and dropped gloves with the super-friendly and apologetic Canadian stereotype.
“Working with Ben and the studio over the last two years has been a dream. They have taken what was already a well recognized, globally adored brand to a whole new level of engagement which feels so authentic, as if the work was produced by an in-house department. We're excited to see what the future holds for our partnership and owe much of our recent success to the impactful brand identities and communication systems they've created for us.”
- Grant Gamble, WAC Creative Director
