Identity
Copywriting
Roll-Out
Creating a brand world with Lucky Duck
2022
“We brought in Angel & Anchor to help us with the branding for our 80s-inspired cocktail bar and retro Chinese takeaway. A&A fully understood our vision and were able to deliver a brand that brought the project to life. They gave us everything we needed to hit the ground running—brand name, identity, language, packaging, menus to social content and more.
Their strategic input was a game-changer, helping us fine-tune our brand and connect with the right audience. Nearly two years later, Southside Social & Lucky Duck Chinese are going strong. We couldn’t be happier with how it all turned out and would recommend Angel & Anchor in a heartbeat..”
- Thomas Camblin, Head of Development at Ringland Group
The brand identity comes to life through a personality driven logotype and an illustrated core mark. The logotype is built from the typeface ‘Decoy Medium’, while the logo mark is the Lucky Duck himself, an illustrated mascot with ruffled feathers and staring eyes. The serif typeface has distinctive flicks and curves in it’s uppercase letters which combine with the quirky character mark to embody Lucky Duck’s ironically playful tone.
As one of the key steps in building Lucky Duck, the studio developed art direction which guided the interior space. Working alongside A.D.O. studio and Carter's Workshop, the direction creates a Wes Anderson-like environment.
