Identity
Packaging
Pushing the boundaries of coffee packaging with Process
2022
Process is an independent speciality coffee roaster in Belfast founded by Ben Hamilton. After working in various coffee shops at different levels, Ben wanted to carve out new space in the industry where he could blend his passion for coffee and skateboarding.
We helped create packaging concept that would take coffee insta-sphere by storm. The initial novelty has progressed to a genuine coffee experience unlike any other. We couldn't be more happy with how the design has been received by the Process audience. Insert, play and enjoy... remember to rewind when you're done.
Inspired by the nostalgic feeling of VHS tapes, Process released a design inspired by the 90s that was fun, engaging and facilitated a whole new coffee experience. From the ground up, design is created with interactivity in mind. The glossy VHS tray container slides away from an inner tape that reveals deboss details and a matt finish.
After engaging with the cassette, you can find a bag of tasty coffee inside. With three layers of opening and sliding, and revealing, this packaging truly expresses the notion that more is more. Maybe this is why it was honoured as a packaging design finalist in the 2021 sprudge Awards.
A spectrum of energizing colors creates an identity for every box of coffee. Stepped gradients through the cheerful hues provide variety across 3-4 different colorways, helping them stand out on shop shelves. The colour palette is then used as a distinguishing tool in the label design system.
“I’d worked with Angel & Anchor before on my coffee shop, so I knew I could trust them to nail it again with our new project. They absolutely get what we’re trying to do, and that’s why I keep coming back. Process has really grown over the last few years, and I honestly believe it’s because of the solid brand foundation A&A helped us create. They've been there for every development of the brand, making sure everything aligns with the Process story and vision.
They go above and beyond the rad work, and continue to care for the brand and its integrity. Working with them has been key to our success, and I wouldn’t have it any other way.”
- Ben Hamltion, Founder of Process Coffee
