IDENTITY
ROLL-OUT

Re-branding After Party Studios

2024

After Party Studios is a London-based creative production company that combines fresh talent like Amelia Dimoldenberg, Alistair Petrie, Roman Kemp, Ian Wright and Chunkz with big names like Sky, JD Sports, ITV, and Samsung.

Inspired by old-school media and the golden age of advertising, they create ads, content, and films that are made to be chopped up and shared online.With new clients, larger projects and exciting growth ahead, APS realised their current brand no longer worked. These guys are doing killer work, and they needed a brand that reflected that.

We worked closely with the team to create an expression that better represented their heart for traditional media in a modern, online world. A few months later they have now relaunched with a brand that they are proud to celebrate and use in promo, their new website and in recent award nominations.

After Party Studios is a creative production company that sits at the rendezvous of mainstream-meets-digital.

At the heart of the identity system is a conjoined moon and sun logomark, symbolising the liminal space between night and the next day. The party after the party, an “in-between” time, when instinct, creativity, and a willingness to take risks open the door to exciting new possibilities.

The logo system has dual logotypes: a modern sans serif for clean, professional contexts and a bold display typeface that embodies the studio’s playful spirit.
This versatility allows After Party Studios to “turn the dial” on the personality of their brand, adjusting the tone and presence depending on the audience.

Built in Figma, this set of editable templates makes delivering tasty pitches and presentations a dream.

”Angel & Anchor completely transformed our brand. The new designs are stunning and really capture who we are as a business now. Our team is proud to represent the brand, which means a lot to us. Plus, having a diverse range of assets and clear brand guidelines has given us a consistent voice everywhere. Our new logo system is super versatile, and it’s been great for making sure we stand out to our target audience.”

”What really stood out was how A&A pushed us to think differently, removing the noise and helping boil down the brand to its essence before building out the identity we have today. The process was a lot of fun, like archeologists dusting back the layers of dirt to discover who we really are.”

^{- Ben Doyle, APS Founder}