People of the Promised Land

People of the Promised Land is a year-long theme and mini-brand as part of Word in the City, a global, city-based Bible study. We created an identity that helped to communicate the theme concepts and enhance the user experience through character crests and photography that helped to represent the five main characters studied within the year.

Art Direction

As part of this project, we were asked to art-direct their promotional short-film, delivering a vision around set, props, costume and actors. We worked on this film with our friends Johnny Frazer, Bradley Quinn, This Old Home and Cinematic Tide.