Angel & Anchor

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Oasis Branding

Oasis is a youth project providing support for ethnic young people with the Craigavon area. I was given the opportunity to create a brand identity for Oasis, as part of a freelance project for Pale Blue Dot

Branding for youth projects can be quite a challenge. It's hard to create something which young people connect with without it being 'tacky' or obviously 'youthy' (for example graffiti or grunge fonts... just no!). The Oasis brandmark is clean, simple and approachable. The O of Oasis introduces a bit of colour, and represents the three programmes within the wider organisation. 

And here's a mock-up of their business cards. Each of the staff members having their own colour picked from the 'O' symbol.

LogosBen ConnollyComment