MVI Youth Works
MVI Youth Works is a faith-based youth centre in Monkstown, working with young people and children at risk. It's also where I spend a lot of my time, being employed as a full-time Youth Development Worker and everything. Ever since my start in May 2012, I've been itching to rebrand and I finally got my chance!
This brandmark was designed a few years back. Firstly, we didn't like the word 'Fringe'. We felt it was slightly patronising and already labelled our young people before we could even get to know them. Secondly, we felt that the logo reflected 'Fringe' the word, rather than say something about what we do, or who we are.
After many weeks, and continuing communication with colleagues, I came up with this final brandmark. This would coincide with our less patronising name change, to 'MVI Youth Works'.
We felt this was far more simple and clean. It is professional and represents a high quality we strive for with our work with young people. The hexagon/cube is a simple reflection of our vision, shown here.
The green shapes representing our 'Pinnacle' Mentoring Project, meet a larger shape (God). They are guided with the support of our organisation and the community working and meeting together, reflected in two blue shapes meeting at their point in the center.
We wanted to create two brandmarks. The main one being the above, which would be used in business cards, our website, documents and the general representation to funders and the professional youth work community.
The second brandmark would be one which truly reflected our young people and the history of the centre. Before our more modern community centre was built, our youth work was ran in a much smaller, green portacabin. And so, the nickname 'The Green Hut' was birthed in the mid-90s. The Green Hut generation have grown-up and left, yet the name has lived on and continues to be used by most of our young people today. Continuing with the simple, professional look we developed a logo which reflected the identity of our centre and the relationship our young people have with it. Something they could associate with and could take ownership of.
I can work a lot happier now.