How to be a Social Media Ninja
"Today, getting people to hear your story on social media, and then act on it, requires using a platform's native language, paying attention to context, understanding the nuances and subtle differences that make each platform unique, and adapting your content to match." - Gary Vaynerchuk.
I've learnt a lot about social media in this first year of running Angel & Anchor and I'd love to share some of that to help you get the most from your social media channels - in particular Facebook, Instagram and Pinterest (I'll do a post on each) But first, here's some important things to remember on what ever platform you use.
There's often a temptation to make yourself sound really professional, hilariously funny or the CEO of an empire organisation, but if that's not who you really are then you'll be giving yourself a headache in the future. People can spot a fake! ...but more importantly they appreciate someone who is genuine. Let people in on your journey, your mistakes (not all of them), victories and the process to get there. Be nice and approachable... show you care!
This is even more important if you are the sole person in your business or organisation. It frustrates the life out of me when I see individuals write content with 'we', 'us' and 'our'. Your audience will see your pants on fire, and you'll lose a bit of your credibility. Keep it real yo!
When you post, try and think about quality. Are you photos in focus? Have you gone overboard with your Instagram filters? Is there too much text on this Facebook post? How many hashtags do I really need? With experience you shouldn't need to ask yourself these questions every time, but it's good to practice thinking through this stuff before each interaction online.
Don't spend hours deliberating over each tweet, but also think twice about sharing that 'Compilation of Best Baby Sneezes 2014' video you found on YouTube that day.
JAB, JAB, RIGHT HOOK
"Your story needs to move people's spirits and build their goodwill, so that when you finally do ask them to buy from you, they feel like you've given them so much it would be almost rude to refuse." - Vaynerchuk.
Vaynerchuk talks about a model he calls 'Jab, Jab, Right Hook'. The idea being that you give your audience a few jabs - content where you're 'giving' or 'providing' something for free. This could be a 'How To' blog post (like this!), or a Happy Monday photo, or a 'Check out these songs to listen to on Spotify' post. Then you land a right hook - a call to action... 'Buy our new book', 'Donate to this campaign', 'Help us out with this'. Your audience will repay your kindness by buying into whatever you are 'selling'.
It's good to have a presence on some of the major social media platforms - Facebook, Twitter, Instagram and Pinterest for example. One simple reason is to get in there first with your username. It's a lot easier to let people know about your account without having to explain underscore, numbers, ampersand, percentage symbol, emoji face as part of it. @AngelandAnchor looks a lot better than @Angel%_and_anchor123.
Whilst it's good to have these platforms, it's important to use them! Post regularly on each, at different times throughout the week and you'll be driving a lot more traffic to your sites. I also think it's good to cater your posts differently across each. It's easy and convenient to post an Instagram photo on Facebook and Twitter right from the app, but I think it looks a lot cleaner to post individually and directly from Facebook, Twitter and Instagram individually.
Try out some of these tips and let me know how you get on! Be sure to check back for more specific ninja posts for Facebook, Instagram and Pinterest. Coming soon!